Designers Resource Collection (DRC) is the largest multi-line showroom in Southern California, representing leading design brands. I work on the Marketing & Communications team, supporting the execution and development of integrated marketing and communication initiatives across digital, email, and in-showroom channels, contributing to consistent brand storytelling, audience engagement, and internal alignment.

Social Media Content Strategy

I led a shift in DRC’s social media approach from product-focused content to a more narrative-driven strategy aimed at strengthening community engagement and brand positioning.

This was achieved through the development of structured content pillars such as “This or That with DRC,” “Favorites from the Floor,” and “Owner’s Favorites,” designed to humanize the brand and position DRC as a design resource rather than only a showroom.

I owned the planning and execution of the content, shaping messaging direction and ensuring consistency across storytelling, tone, and visual execution. This helped strengthen engagement and build a more meaningful connection with the design community.

Email Marketing – “New on the Floor” Campaign

I developed a recurring email strategy to improve how new showroom arrivals were communicated to the design audience, addressing a gap in visibility and engagement.

The initiative reframed product updates into curated, visually driven content designed to inform and inspire interior designers while supporting seasonal showroom priorities.

I led content planning and execution in collaboration with internal teams, ensuring consistency in messaging, structure, and design across all sends.

Internal Communications – DRC's Newsletter

I identified an opportunity to improve internal alignment across marketing, showroom, and operations teams by centralizing communication into a structured format.

I developed and implemented the first internal newsletter, creating a consistent system for sharing updates, campaigns, and brand initiatives across departments.

To strengthen engagement internally, I introduced a “Just for Fun” section featuring team interests and light cultural content, helping make internal communication more human and connected.