Designers Resource Collection (DRC) is the largest multi-line to-the-trade showroom in Southern California. As part of the Marketing & Communications team, I support the development and execution of integrated marketing and communication initiatives across digital, email, and in-showroom channels. My work includes content creation, brand storytelling, email marketing, internal communications, and promotional materials that strengthen brand consistency, engage target audiences, and support the company's marketing objectives.

Social Media Content Strategy

I led a shift in DRC’s social media approach from product-focused content to a more narrative-driven strategy aimed at strengthening community engagement and brand positioning.

This was achieved through the development of structured content pillars such as “This or That with DRC,” “Favorites from the Floor,” and “Owner’s Favorites,” designed to humanize the brand and position DRC as a design resource rather than only a showroom.

I owned the planning and execution of the content, shaping messaging direction and ensuring consistency across storytelling, tone, and visual execution. This helped strengthen engagement and build a more meaningful connection with the design community.

Email Marketing – “New on the Floor” Campaign

I developed a recurring email strategy to improve how new showroom arrivals were communicated to the design audience, addressing a gap in visibility and engagement.

The initiative reframed product updates into curated, visually driven content designed to inform and inspire interior designers while supporting seasonal showroom priorities.

I led content planning and execution in collaboration with internal teams, ensuring consistency in messaging, structure, and design across all sends.

Internal Communications – DRC's Newsletter

I identified an opportunity to improve internal alignment across marketing, showroom, and operations teams by centralizing communication into a structured format.

I developed and implemented the first internal newsletter, creating a consistent system for sharing updates, campaigns, and brand initiatives across departments.

To strengthen engagement internally, I introduced a “Just for Fun” section featuring team interests and light cultural content, helping make internal communication more human and connected.

Gerard's Home Maintenance is a locally owned property maintenance company serving residential and commercial clients in Orange County. I support the development of the company's brand identity and marketing presence, helping build its digital footprint and communicate its services to potential customers. My work includes brand development, marketing materials, website content, social media content, and online business profile setup to strengthen brand visibility and connect with local audiences.

I identified the need to establish a digital presence for Gerard’s Home Maintenance, recognizing the importance of social media in today’s marketing landscape. With no existing social media presence, I helped build the company’s Instagram account from the ground up, developing content to introduce its services, showcase completed projects, and highlight its work through photos and videos. This initiative supports brand awareness and helps connect the business with potential customers in the local community.

Currently developing the company's website to establish a professional online presence, communicate its services, and strengthen brand visibility. My work includes website content development and aligning the site's messaging with the company's brand identity and marketing strategy.

Established the company’s Google Business Profile to strengthen its local online visibility and help potential customers discover its services. Currently developing its Yelp presence as part of a broader effort to build the company’s digital footprint and connect with local audiences.